Crypto PR in Europe: Navigating Regulation and Building Trust
The European crypto landscape is evolving under the weight of stringent regulations and a demand for professionalism. The Markets in Crypto-Assets Regulation (MiCA) has set a high bar for compliance, requiring PR campaigns to avoid misleading claims and align with official documentation. Yet, local variations persist, with Germany and France enforcing additional standards.
Trust, not hype, drives European crypto adoption. Investors here are more risk-averse, favoring projects that prioritize transparency and regulatory alignment. Leading blockchain PR agencies are adapting to this environment, crafting campaigns that balance creativity with compliance.